Taylor Swift has landed a brand new deal with American Greetings.
Swift is set to create a line of greeting cards, gift packaging, stationary, and online greeting materials for the company. She will be working with American Greetings’ editorial and creative teams to design, develop and create a line of cards and products that reflect her personality and bring her stories and words to life.
“My idea of a great song is a song that says how I feel better than I could. I feel the same way about greeting cards,” Taylor says. “I’ve always been fascinated by feelings and how we express them to each other. Getting to write and design these cards is a wonderful experience.”
“We are absolutely thrilled and honored to introduce Taylor Swift as the newest writer and creative contributor to the American Greetings family,” stated Zev Weiss, Chief Executive Officer at American Greetings. “Her abilities as a storyteller and songwriter make her a natural at writing cards for consumers of all ages. She has the unique ability to connect with her fans through life experiences and greeting cards do the same–cards help people express, connect and celebrate these events with the important people in their lives. We believe it’s a natural fit!”
Taylor’s new line will arrive in stores and online in the Spring of 2010.