Thomas Rhett Makes Acting Debut in New Fritos Commercial

Here's the "scoop" behind his "Down for Everything" clip!

Written by Chris Parton
Thomas Rhett Makes Acting Debut in New Fritos Commercial
NASHVILLE, TENNESSEE - JUNE 09: Thomas Rhett performs onstage for the 2021 CMT Music Awards at Bridgestone Arena on June 09, 2021 in Nashville, Tennessee. (Photo by Erika Goldring/Getty Images for CMT)

Starting today (February 28), Thomas Rhett stars his very first TV commercial. It’s a typically charming clip from the laid-back performer and the first commercial made by Fritos in 20 years. And after viewing a sneak-peak preview of the “Down for Everything” campaign beforehand, we couldn’t wait to get you the “scoop.”

As it turns out, the country star tells Sounds Like Nashville it was no sweat.

“It came a little bit more naturally to me than I thought it would,” TR says with a smile, giving SLN the details via Zoom a few days before the commercial’s release. “I’ve always wanted to do a bit of acting.”

In the clip, Thomas Rhett and a friend (played by a Nashville area actor) play a little “either/or.” TR questions his buddy which he likes better: Fritos or chips? Backroads or highways? College or pro football? And all along, they’re doing things that fit naturally in TR’s everyday life. Hanging out on his tour bus. Fishing off a dock. The list goes on, and because of all that, the star says saying “yes” to his first commercial was a no brainer.

“When they asked me I felt really honored. I feel like this brand has been in and around my family since I was a kid,” he explains. “I rank Fritos up there with the classic American things in the kitchen, and my grandmother used to make chili with crumbled up Fritos on top. [In] high school and college, at tailgates, I was always making Frito pie.”

The hardest thing about the whole Down for Everythign campaign was the 14-hour film shoot, he explains, saying he got the perfect job for a first timer. Each scene was just two lines! And he learned a lot about the secret art of making viewers hungry.

“It was amazing the detail that went into the video,” he said with awe. “Even like how the bag of chips is placed in your hand, and how you eat the chip, how you present the word. I learned a ton and I feel like the commercial came out really good!”

Importantly, those who watch the clip above will notice the commercial ends with one final question — one that never really gets answered. So, we went ahead and asked again.

It seems TR’s favorite kind of Fritos are the Honey BBQ Twists, which he says are his “go to” for road trips or even just an evening snack. As a case in point, the superstar made himself a spicy jalapeño margarita with his very own Dos Primos repasado the other day, and proving he’s a true believer in his product, went ahead and paired it with a half a bag of those delicious Honey BBQ Twists.

“It was FIRE!” he said with a laugh.

Thomas Rhett’s Down for Everything Fritos commerical is live now. Next week he will be back on screen again, this time performing at the 57th annual ACM Awards (March 7 on Prime Video).