Thompson Square Partners with Purina Dog Chow to Promote the ‘Dog Families Know’ Campaign
Thompson Square recently teamed up with Purina Dog Chow to help promote the “Dog Families Know” campaign.
The initiative is fun and easy and the Purina brand wants everyone to get involved. Anyone can upload a picture, video, or story about how their dog has impacted their family to the Purina Facebook page. For each upload from now until August 31st, Purina will donate $1 up to $25,000 to the Patriot Rovers, an organization that focuses on raising and training service dogs to help wounded troops or those experiencing Post Traumatic Stress Disorder when returning to the states and their normal lives.
In honor of their partnership with the brand, Thompson Square recorded “A Dog’s Life,” a song that Keifer wrote over 10 years ago about life through a dog’s eyes.
“Songs have a way of finding their own life,” Keifer says. “When Purina asked us to do this, I said, I have a song that might work for you. And I thnk it’s a really perfect fit.”
The duo recently recorded a video for the song, and their adorable new puppy Etta makes an appearance. Check it out below…