Tim McGraw Looks for Healing in ‘Neon Church’ Video
"We wanted the video to carry some of that darkness and moodiness,” McGraw said of the clip.
Tim McGraw’s “Neon Church” video is a poignant message to those looking to escape from everyday life.
The neon-infused, Shane Drake-directed clip follows a group of people as they go through the motions and eventually meet up at a bar to let that weight slip away. The group finds solace in their escape until they retreat back to their individual lives, unveiling a magical secret they’ve all been hiding.
“Shane and I talked a lot about the depth and meaning of ‘Neon Church.’ The song has a lot of grit, and there’s a darkness to it. So we wanted the video to carry some of that darkness and moodiness,” McGraw shared in a press release. “But you also have the neon… the light. Neon light is literally the calling card to a bar – you also have the human light that calls people to be together. We’re all a little broken, but that doesn’t mean we don’t each carry some light.”
Drake added, “As the final shot draws to a close, we are left with the distinct feeling that perhaps this isn’t the end, but rather the beginning of something much bigger.”
“Neon Church” is the a taste of McGraw’s first solo endeavor since 2015. The track premiered with the song “Thought About You,” both of which will appear on McGraw’s 2019 project.
