Travis Denning goes for laughs in the official video for “ABBY,” poking fun at some of the biggest (and cheesiest) music videos of the 2000s.
Directed by PJ Brown and full of tongue-in-cheek fun, the clip takes a good-riddance breakup anthem and gives it a hilarious twist. Denning plays multiple characters all tipping their hat to some the 2000 era’s most beloved country music videos — in all their nostalgic glory. Too-tight jeans, white-fringe jackets and fake facial hair are all featured, plus leather pants, singing in the rain and random footballs.
It’s a send up that’s full of fun — see if you can guess which videos are being spoofed — and Denning says the good-natured mockery definitely comes from a place of love. Imitation is the greatest compliment, after all.
“‘ABBY’ has always been a song that typically gets a good laugh when people first hear the lyrics,” explained Denning. “So, when it came to a concept for the music video, it just made sense for it to be something that matched that sentiment of lightheartedness and not taking yourself too seriously. We had so much fun shooting this music video and honestly just paying tribute to some of my favorite artists in the genre, from Toby Keith to Rascal Flatts, Kenny Chesney to Montgomery Gentry. I hope everyone feels that when they’re watching it.”
“And her name is Abby, that’s anybody but you / She’ll have a bad little body, be the life of the party / Drink a cold beer too / She won’t make me go crazy, like you-know-who / And her name is Abby, that’s anybody but you,” goes the chorus.
In the end, the clip may be more proof of the singer-songwriter’s easy-going charm, but Travis Denning is still emerging as a serious country music talent. The guitar slinging Georgia native hit first Number One last year with “After A Few,” and also released Beer’s Better Cold EP while co-writing tracks like Michael Ray’s “Her World or Mine.” “ABBY” was written by Ashley Gorley, Matt Jenkins and Chase McGill, and has already hit Number One on Sirius XM’s Highway Hot 30.