Organizers for the 2020 Pepsi Gulf Coast Jam have postponed this year’s festival, revealing plans to host the annual event in early 2021.
After announcing in May they would proceed with the three-day concert festival — which was planned for September 4-6 in Panama City Beach, Florida — planners now say they’ve been forced to change course. Citing rising COVID-19 infections and the advice of public health officials, the festival will now move to March 26-28, 2021, with Luke Bryan, Brad Paisley and Lynyrd Skynyrd remaining on as headliners.
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“We held out as long as we possibly could before making the decision to postpone this year’s Pepsi Gulf Coast Jam,” said Executive Producer Rendy Lovelady. “The excitement for the festival was amazing. We knew our Jammers wanted to get out and hear some great Country music, but virus numbers are rising all over the country and we had to make this very difficult decision.”
The rest of the lineup, which includes Cole Swindell, Brothers Osborne, Billy Ray Cyrus, Jordan Davis, Tenille Townes, Riley Green and more, will also remain on the bill. Tickets sold for the 2020 event will be valid for 2021, and refunds can be requested here.
“The safety of Pepsi Gulf Coast Jam artists, fans, vendors, staff and the residents of our wonderful city is our highest priority, no matter what’s going on,” said Pepsi Gulf Coast Jam COO Mark Sheldon. “We felt like we had a great plan in place to make this a safe event, but conversations with state and local officials, the health department and CDC confirmed this was the most prudent move for everyone involved. We look forward to seeing everyone in March!”
With its end-of-season date, Pepsi Gulf Coast Jam was one of the last festivals still holding out hope for traditional live music’s 2020 return. Now the question becomes, “Will 2021 prove different?”